Specificity of the Marketing Mix of Economic Higher Educational Institutions in Bulgaria
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Academic Publishing UNWE (AP-UNWE)
Abstract
Description
The report frames the elements of the "7P" model of the higher education marketing mix with specific real-world examples by each element. The purpose of the report is to describe the theoretical content of each of the seven elements of the specified model using a critical analysis and synthesis of existing scientific literature. The subject of the report is the marketing mix, and the object is the economic higher education institutions in Bulgaria.
Keywords
Marketing of higher education, Marketing mix, Students' attraction, Students' retention, Higher education institutions, M30 - General, M31 - Marketing