Specificity of the Marketing Mix of Economic Higher Educational Institutions in Bulgaria

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cris.sourceIdoai:journals.unwe.bg:article/79
dc.creatorOgnyanov, Ognyanen
dc.date2025-07-31
dc.date.accessioned2026-09-24T23:08:50Z
dc.date.available2026-09-24T23:08:50Z
dc.descriptionThe report frames the elements of the "7P" model of the higher education marketing mix with specific real-world examples by each element. The purpose of the report is to describe the theoretical content of each of the seven elements of the specified model using a critical analysis and synthesis of existing scientific literature. The subject of the report is the marketing mix, and the object is the economic higher education institutions in Bulgaria.en
dc.formatapplication/pdf
dc.identifierhttps://rp.unwe.bg/index.php/rp/article/view/79
dc.identifier10.37075/RP.2025.3.06
dc.identifier.urihttps://ds.e-dnrs.org/handle/123456789/712
dc.languagebg
dc.publisherAcademic Publishing UNWE (AP-UNWE)en
dc.relationhttps://rp.unwe.bg/index.php/rp/article/view/79/71
dc.rightsCopyright (c) 2025 Ognyan Ognyanov (Author)en
dc.rightshttps://creativecommons.org/licenses/by/4.0en
dc.sourceResearch Papers of UNWE; No. 3 (2025); 85-95en
dc.subjectMarketing of higher educationen
dc.subjectMarketing mixen
dc.subjectStudents' attractionen
dc.subjectStudents' retentionen
dc.subjectHigher education institutionsen
dc.subjectM30 - Generalen
dc.subjectM31 - Marketingen
dc.titleSpecificity of the Marketing Mix of Economic Higher Educational Institutions in Bulgariaen
dc.typePeer-reviewed Articleen

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