Business Communications Management on the Internet – Global Practices and Their Dimensions in Bulgaria

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cris.sourceIdoai:journals.unwe.bg:article/565
dc.creatorMironova, Nadyaen
dc.creatorHarizanova, Elenaen
dc.date2019-03-28
dc.date.accessioned2026-09-24T23:13:37Z
dc.date.available2026-09-24T23:13:37Z
dc.descriptionBusiness communications management is challenged by the dynamic development of technologies and the Internet. Social networks, the Semantic Web 3.0, their impact on psycho-social processes, the formation of opinion, decision making and response, all those raise the question of how adequate the changes in business communications are. The purpose of this study is to analyse the interaction between organizations and digital reality on the world and European markets and to compare it with the Bulgarian practice through a comparative analysis of several influential international studies. The results reveal opportunities for increasing the efficiency of the communications of Bulgarian organizations in the digital environment. A model of innovations that support business communications in increasing their efficiency is proposed.en
dc.formatapplication/pdf
dc.identifierhttps://rp.unwe.bg/index.php/rp/article/view/565
dc.identifier10.37075/RP.2019.1.04
dc.identifier.urihttps://ds.e-dnrs.org/handle/123456789/1606
dc.languageen
dc.publisherAcademic Publishing UNWE (AP-UNWE)en
dc.relationhttps://rp.unwe.bg/index.php/rp/article/view/565/557
dc.rightsCopyright (c) 2019 Nadya Mironova, Elena Harizanova (Author)en
dc.rightshttps://creativecommons.org/licenses/by/4.0en
dc.sourceResearch Papers of UNWE; No. 1 (2019); 87-123en
dc.subjectBusiness communicationsen
dc.subjectOffline environmenten
dc.subjectOnline environmenten
dc.subjectSocial networksen
dc.subjectSemantic Weben
dc.subjectInternet usageen
dc.subjectMobile penetrationen
dc.subjectInternet advertisingen
dc.subjectCommunication strategiesen
dc.subjectDigital toolsen
dc.subjectD83 - Search • Learning • Information and Knowledge • Communication • Belief • Unawarenessen
dc.subjectM1 - Business Administrationen
dc.subjectM10 - Generalen
dc.subjectM19 - Otheren
dc.titleBusiness Communications Management on the Internet – Global Practices and Their Dimensions in Bulgariaen
dc.typePeer-reviewed Articleen

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