Business Communications Management on the Internet – Global Practices and Their Dimensions in Bulgaria
Loading...
Date
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Academic Publishing UNWE (AP-UNWE)
Abstract
Description
Business communications management is challenged by the dynamic development of technologies and the Internet. Social networks, the Semantic Web 3.0, their impact on psycho-social processes, the formation of opinion, decision making and response, all those raise the question of how adequate the changes in business communications are. The purpose of this study is to analyse the interaction between organizations and digital reality on the world and European markets and to compare it with the Bulgarian practice through a comparative analysis of several influential international studies. The results reveal opportunities for increasing the efficiency of the communications of Bulgarian organizations in the digital environment. A model of innovations that support business communications in increasing their efficiency is proposed.
Keywords
Business communications, Offline environment, Online environment, Social networks, Semantic Web, Internet usage, Mobile penetration, Internet advertising, Communication strategies, Digital tools, D83 - Search • Learning • Information and Knowledge • Communication • Belief • Unawareness, M1 - Business Administration, M10 - General, M19 - Other