Digitalization and Retail Sector Productivity in Bulgaria
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Academic Publishing UNWE (AP-UNWE)
Abstract
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The widespread penetration of digitalization changes the nature of exchange between market agents and has a direct impact on the forms of trade, including retail. The aim of this study is to examine the productivity of retail trade in the context of digitalization based on a brief theoretical analysis and the example of empirical data from the retail sector in Bulgaria for the period 2008 – 2019 or between the two economic crises. A descriptive analysis was used. Productivity is presented as the ratio of gross value added, volume of sales and gross income per employee.
Keywords
Retailing, Productivity, Digitization, Gross margin, L81 - Retail and Wholesale Trade • e-Commerce, M21 - Business Economics