Analyzing Media Messages : Using Quantitative Content Analysis In Research

Abstract

The fourth edition maintains the concise, accessible approach of the first three editions while offering updated discussions and examples. It examines in greater detail the use of computers to analyze content and how that process varies from human coding of content, incorporating more literature about technology and content analysis throughout. Updated topics include sampling in the digital age, computerized content analysis as practiced today, and incorporating social media in content analysis. Each chapter contains useful objectives and chapter summaries to cement core concepts. A communication science is at the heart of all our social sciences because communication increasingly defines what we do, how we do it, and even who we are individually, socially, and culturally.