Doing Business in the Mena Region

Abstract

Selected as the best entries in the European Foundation for Management Development's (EFMD) Case Writing Competition, seven studies look at doing business in the Middle East and North Africa. They cover a tragedy in the Red Sea: Al Salam, the booming GCC retail sector: prospects for the online fashion retailers, AUB Medical Center: achieving 2020 vision (A), Michel Nassif et Fils: succeeding generations, Aura: designing strategy and status in Saudi Arabia, Arзelik grows in advanced and emerging economies, and diamond developers: measuring sustainability