Публикация: The Strategy and Tactics of Pricing
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Routledge Taylor & Francis Group
Абстракт
The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves.
Описание
New York ; First ed. - 1987 by Prentice Hall
Ключови думи
338.5 Цени. Ценообразуване. Производствени разходи. Себестойност, 658.8 Пласмент. Продажби