Публикация:
Power Referrals : The Ambassador Method for Empowering Others to Promote Your Business and Do the Selling for You

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McGraw-Hill

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Sales guru Andrea Sittig-Rolf pushes referral marketing to the next level with her proven Ambassador Method. Power Referrals teaches her step-by-step process of winning over and deploying an army of referral-givers that go out and actually do the selling for you--freeing up the time you need to grow your business. You'll learn how to: Employ the ACT (Acquire, Cultivate, Teach) principle to build your Ambassador sales force; Convince referral-givers that your gain is their gain; Provide Ambassadors with the tools to promote and sell for you; Leverage Ambassadors to close more business than you thought possible.

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New York

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339.372 Системи за пласиране в търговията на дребно, 339.138 Маркетинг

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