Изследване на конкурентоспособността в земеделието

Abstract

In the literature and in the variety of economic theories, there is no commonly accepted definition of competitiveness, and the different definitions and perceptions of competitiveness are mainly due to a different view of the notion and conceptual breadth that is being invested. In the present study, we will look at it from a market performance perspective using an existing theoretical framework based on the definition of the Canadian Competitiveness Group, where competitiveness is related to "the ability to win and maintain a sustainable market share." The purpose of the paper is based on a developed methodological framework from SARA, which is based on two measurement vectors - maintaining market share and adding added value, analyzing the level of competitiveness in key sectors of Bulgarian agriculture. The results of this study will be compared with another well-known and widely-used methodology for analyzing the comparative competitiveness of products and products covered on external markets, known as the Ballasse indexes, allowing for a fuller study of the state and trends in the competitiveness of Bulgarian agriculture.