Digitalization, Innovation and Artificial Intelligence as Factors of Competitiveness: The Case of Bulgaria

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cris.sourceIdoai:journals.unwe.bg:article/1157
dc.creatorKrushkina, Paolinaen
dc.date2025-12-22
dc.date.accessioned2026-09-24T23:19:07Z
dc.date.available2026-09-24T23:19:07Z
dc.descriptionThe study examines the interrelationship between digitalization, innovation, and artificial intelligence (AI) as strategic determinants of competitiveness in the context of accelerated technological transformation. The analysis demonstrates that AI is not merely a tool for automation but a catalyst for comprehensive economic reconfiguration, shaping the capacity of enterprises – and national economies as a whole – to adapt to global competition. At the same time, specific characteristics are observed in Bulgaria concerning the pace and depth of digital transformation. The country exhibits both technological and entrepreneurial potential, yet lags behind in key indicators such as digital skills, innovation capacity, and institutional coordination. The analysis underscores the need for an integrated strategy focused on education, human capital development, and investment in AI, in order to achieve genuine economic resilience and enhanced competitiveness within the European Union.en
dc.formatapplication/pdf
dc.identifierhttps://yb.unwe.bg/index.php/yb/article/view/1157
dc.identifier10.37075/YB.2025.2.02
dc.identifier.urihttps://ds.e-dnrs.org/handle/123456789/1945
dc.languageen
dc.publisherAcademic Publishing UNWE (AP-UNWE)en
dc.relationhttps://yb.unwe.bg/index.php/yb/article/view/1157/1148
dc.rightsCopyright (c) 2025 Paolina Krushkina (Author)en
dc.rightshttps://creativecommons.org/licenses/by/4.0en
dc.sourceYearbook of UNWE; No. 2 (2025); 27-44en
dc.subjectDigitalizationen
dc.subjectInnovationen
dc.subjectArtificial intellecten
dc.subjectCompetitivenessen
dc.subjectO33 - Technological Change: Choices and Consequences • Diffusion Processesen
dc.subjectO38 - Government Policyen
dc.subjectL25 - Firm Performance: Size, Diversification, and Scopeen
dc.subjectF63 - Economic Developmenten
dc.titleDigitalization, Innovation and Artificial Intelligence as Factors of Competitiveness: The Case of Bulgariaen
dc.typePeer-reviewed Articleen

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