Relational Capital – Theoretical Fundamentals and Application in Retailing

Simple item page
cris.sourceIdoai:journals.unwe.bg:article/385
dc.creatorNikolova, Ivankaen
dc.date2021-05-27
dc.date.accessioned2026-09-24T23:11:58Z
dc.date.available2026-09-24T23:11:58Z
dc.descriptionIn an economy of „knowledge“ and information a competitive advantage can be created by the strategic management of intellectual capital. Relational capital in comparison to the other two elements of intellectual capital – human capital and structural capital, is formed and exists externally of the trading enterprise. The aim of the current article is to study the theoretical fundamentals of relational capital and its application in trade at a retail level. Thus a descriptive analysis has been carried out based on the results of a questionnaire conducted among managers of varying departments in retail chain stores, all enterprises registered as members of the Association for Modern Trade. The following work has endeavored to estimate the importance and value creating potential of relational resources as part of intellectual resources in the retail enterprise.en
dc.formatapplication/pdf
dc.identifierhttps://rp.unwe.bg/index.php/rp/article/view/385
dc.identifier10.37075/RP.2021.2.15
dc.identifier.urihttps://ds.e-dnrs.org/handle/123456789/1351
dc.languagebg
dc.publisherAcademic Publishing UNWE (AP-UNWE)en
dc.relationhttps://rp.unwe.bg/index.php/rp/article/view/385/377
dc.rightsCopyright (c) 2021 Ivanka Nikolova (Author)en
dc.rightshttps://creativecommons.org/licenses/by/4.0en
dc.sourceResearch Papers of UNWE; No. 2 (2021); 247-264en
dc.subjectRelational capitalen
dc.subjectIntellectual resourcesen
dc.subjectRetail tradeen
dc.subjectRetail chainsen
dc.subjectO34 - Intellectual Property and Intellectual Capitalen
dc.subjectM21 - Business Economicsen
dc.titleRelational Capital – Theoretical Fundamentals and Application in Retailingen
dc.typePeer-reviewed Articleen

Files

Collections

Научни трудове на УНСС