Artificial Intelligence in FMCG Retail Sector

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cris.sourceIdoai:journals.unwe.bg:article/239
dc.creatorYovcheva, Irinaen
dc.date2023-03-30
dc.date.accessioned2026-09-24T23:10:33Z
dc.date.available2026-09-24T23:10:33Z
dc.descriptionThe paper presents theoretical research on the diffusion of artificial intelligence (AI) in FMCG. As a result, the four main areas of AI innovation were discovered: customer experience, logistics, manufacturing, and business model. The relationship of AI with the proven technology for customer relationship management – CRM – is also revealed. Current benefits and opportunities for future optimizing business processes through digital transformation are indicated. Emphasis is placed on machine learning. Examples of using artificial intelligence among leading companies in the FMCG sector are given, as well as an example of service transformation in a supermarket in Germany during Covid-19, etc.en
dc.formatapplication/pdf
dc.identifierhttps://rp.unwe.bg/index.php/rp/article/view/239
dc.identifier10.37075/RP.2023.1.09
dc.identifier.urihttps://ds.e-dnrs.org/handle/123456789/1050
dc.languagebg
dc.publisherAcademic Publishing UNWE (AP-UNWE)en
dc.relationhttps://rp.unwe.bg/index.php/rp/article/view/239/231
dc.rightsCopyright (c) 2023 Irina Yovcheva (Author)en
dc.rightshttps://creativecommons.org/licenses/by/4.0en
dc.sourceResearch Papers of UNWE; No. 1 (2023); 101-113en
dc.subjectDigital transformationen
dc.subjectArtificial intelligenceen
dc.subjectFMCG retail sectoren
dc.subjectM31 - Marketingen
dc.titleArtificial Intelligence in FMCG Retail Sectoren
dc.typePeer-reviewed Articleen

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