Risk Management System in the Marketing of the Organization in the Conditions of Internationalization

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cris.sourceIdoai:journals.unwe.bg:article/1260
dc.creatorKozhuharov, Georgien
dc.date2020-12-21
dc.date.accessioned2026-09-24T23:20:03Z
dc.date.available2026-09-24T23:20:03Z
dc.descriptionThe constant change of contemporary business conditions, increasing competition and the development of international companies give rise to the need that the employees in organizations should change their frame of thought. What is more, there is a need to manage the organization’s marketing risks in the conditions of internationalization. In search of a response to this situation, this article attempts to present a risk management system in the organization‘s marketing amidst internationalization. The article further presents the content and relevance of the system developed by the author, outlining the arguments that the author advances in favor of the establishment of such a system that adequately corresponds to (matches) the contemporary business environment.en
dc.formatapplication/pdf
dc.identifierhttps://yb.unwe.bg/index.php/yb/article/view/1260
dc.identifier10.37075/YB.2020.2.04
dc.identifier.urihttps://ds.e-dnrs.org/handle/123456789/2037
dc.languageen
dc.publisherAcademic Publishing UNWE (AP-UNWE)en
dc.relationhttps://yb.unwe.bg/index.php/yb/article/view/1260/1251
dc.rightsCopyright (c) 2020 Georgi Kozhuharov (Author)en
dc.rightshttps://creativecommons.org/licenses/by/4.0en
dc.sourceYearbook of UNWE; No. 2 (2020); 63-77en
dc.subjectManagementen
dc.subjectMarketingen
dc.subjectRisksen
dc.subjectInternationalizationen
dc.subjectManagement of marketing risksen
dc.subjectF23 - Multinational Firms • International Businessen
dc.subjectM31 - Marketingen
dc.titleRisk Management System in the Marketing of the Organization in the Conditions of Internationalizationen
dc.typePeer-reviewed Articleen

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