Marketing Nursing: An Approach Related to Nursing Profession

Simple item page
cris.sourceIdoai:journals.unwe.bg:article/258
dc.creatorBimi, Indriten
dc.date2022-12-22
dc.date.accessioned2026-09-24T23:10:44Z
dc.date.available2026-09-24T23:10:44Z
dc.descriptionNurse’s profession trends are counted a lot of them, but some of the most important are nursing shortage, retention, and job satisfaction which are different in several countries.We have to say that the 4Ps approach and the nursing profession are well connected and can improve each health organization and nursing profession like other professions.Internal marketing and nurses' job satisfaction are new trends but very important so we cannot be faced with a turnover of the health workforce in our countries.In the end, we can conclude that marketing is very important for nurses and is not vulgar commercialism. This approach is related mostly to the 4ps approach and internal marketing, especially with the job satisfaction of nurses.en
dc.formatapplication/pdf
dc.identifierhttps://rp.unwe.bg/index.php/rp/article/view/258
dc.identifier10.37075/RP.2022.5.11
dc.identifier.urihttps://ds.e-dnrs.org/handle/123456789/1088
dc.languageen
dc.publisherAcademic Publishing UNWE (AP-UNWE)en
dc.relationhttps://rp.unwe.bg/index.php/rp/article/view/258/250
dc.rightsCopyright (c) 2022 Indrit Bimi (Author)en
dc.rightshttps://creativecommons.org/licenses/by/4.0en
dc.sourceResearch Papers of UNWE; No. 5 (2022); 231-237en
dc.subjectMarketingen
dc.subjectJob satisfactionen
dc.subjectShortageen
dc.subjectWorkforceen
dc.subjectC26 - Instrumental Variables (IV) Estimationen
dc.subjectG38 - Government Policy and Regulationen
dc.subjectI11 - Analysis of Health Care Marketsen
dc.subjectI31 - General Welfare, Well-Beingen
dc.subjectJ24 - Human Capital • Skills • Occupational Choice • Labor Productivityen
dc.titleMarketing Nursing: An Approach Related to Nursing Professionen
dc.typePeer-reviewed Articleen

Files

Collections

Научни трудове на УНСС