Destination Marketing Application as an Innovative Instrument for Sustainable Urban Development (According to the Example of Pleven)

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cris.sourceIdoai:journals.unwe.bg:article/614
dc.creatorTsvetanova, Evaen
dc.date2018-10-18
dc.date.accessioned2026-09-24T23:14:07Z
dc.date.available2026-09-24T23:14:07Z
dc.descriptionThe article investigates the role of destination marketing in the process of sustainable urban development. The tourism potential of sites related to the cultural and historical heritage of Pleven is analyzed as well as the factors preventing or favoring organization of destination marketing activities in Pleven. As a result of empirical analysis, the specific proposals are defined to assist local authorities in creating a favorable local environment for enhancing entrepreneurial activity to achieve sustainable growth in the field of cultural and heritage tourism.Jel: R58, Z32, O18en
dc.formatapplication/pdf
dc.identifierhttps://rp.unwe.bg/index.php/rp/article/view/614
dc.identifier10.37075/RP.2018.4.14
dc.identifier.urihttps://ds.e-dnrs.org/handle/123456789/1655
dc.languagebg
dc.publisherAcademic Publishing UNWE (AP-UNWE)en
dc.relationhttps://rp.unwe.bg/index.php/rp/article/view/614/606
dc.rightsCopyright (c) 2018 Eva Tsvetanova (Author)en
dc.rightshttps://creativecommons.org/licenses/by/4.0en
dc.sourceResearch Papers of UNWE; No. 4 (2018); 211-228en
dc.subjectDestination marketingen
dc.subjectSustainable urban developmenten
dc.subjectCultural and heritage tourismen
dc.subjectTerritorial segmentationen
dc.subjectR58 - Regional Development Planning and Policyen
dc.subjectZ32 - Tourism and Developmenten
dc.subjectO18 - Urban, Rural, Regional, and Transportation Analysis • Housing • Infrastructureen
dc.titleDestination Marketing Application as an Innovative Instrument for Sustainable Urban Development (According to the Example of Pleven)en
dc.typePeer-reviewed Articleen

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