Specific Application of the Elements of Persuasive Communication to Achieve Effective Persuasive Impact

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cris.sourceIdoai:journals.unwe.bg:article/1160
dc.creatorKremenski, Petaren
dc.date2025-12-22
dc.date.accessioned2026-09-24T23:19:09Z
dc.date.available2026-09-24T23:19:09Z
dc.descriptionThe article examines the elements of persuasive communication and their specific use to achieve maximum persuasive impact. The purpose is to analyze persuasive communication from the perspective of communication management and to explore how the elements communicator, message, and audience can be adapted to managerial, political, and corporate contexts. The study applies a conceptual-theoretical methodology combined with a case study approach, analyzing practical examples from political campaigns, corporate communication strategies, and crisis management. The originality of the article lies in the proposal of a conceptual framework for persuasive communication management that integrates traditional persuasive models with contemporary developments in digital and AI-mediated communication. The conclusions highlight the theoretical contribution of linking classical elements of persuasion to modern organizational contexts and provide practical implications for communicators, managers, and policy makers.en
dc.formatapplication/pdf
dc.identifierhttps://yb.unwe.bg/index.php/yb/article/view/1160
dc.identifier10.37075/YB.2025.2.05
dc.identifier.urihttps://ds.e-dnrs.org/handle/123456789/1948
dc.languageen
dc.publisherAcademic Publishing UNWE (AP-UNWE)en
dc.relationhttps://yb.unwe.bg/index.php/yb/article/view/1160/1151
dc.rightsCopyright (c) 2025 Petar Kremenski (Author)en
dc.rightshttps://creativecommons.org/licenses/by/4.0en
dc.sourceYearbook of UNWE; No. 2 (2025); 73-81en
dc.subjectPersuasive communicationen
dc.subjectCommunicatoren
dc.subjectMessageen
dc.subjectCommunication managementen
dc.subjectPersuasive impacten
dc.subjectDigital persuasionen
dc.subjectAudienceen
dc.subjectCase studyen
dc.subjectD83 - Search • Learning • Information and Knowledge • Communication • Belief • Unawarenessen
dc.subjectM10 - Generalen
dc.subjectO33 - Technological Change: Choices and Consequences • Diffusion Processesen
dc.titleSpecific Application of the Elements of Persuasive Communication to Achieve Effective Persuasive Impacten
dc.typePeer-reviewed Articleen

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