Corporate Culture Through the Prism of Behavioral Economics

cris.sourceIdoai:journals.unwe.bg:article/503
dc.creatorMilanova, Adelinaen
dc.date2019-12-19
dc.date.accessioned2026-09-24T23:13:02Z
dc.date.available2026-09-24T23:13:02Z
dc.descriptionThe influence of corporate culture in the context of corporate governance is determined not only by the observance of certain social and organizational rules and norms, but also by the irrational) effects such as sympathy, antipathy, ambition, sense of superiority, sense of vengeance, , which in many cases hinder or even block the rational management decisions and processes. Relying on the behavioral paradigm implies a new vision of the manifestation of corporate human capital and mechanisms for effective corporate governance.en
dc.formatapplication/pdf
dc.identifierhttps://rp.unwe.bg/index.php/rp/article/view/503
dc.identifier10.37075/RP.2019.5.18
dc.identifier.urihttps://ds.e-dnrs.org/handle/123456789/1544
dc.languagebg
dc.publisherAcademic Publishing UNWE (AP-UNWE)en
dc.relationhttps://rp.unwe.bg/index.php/rp/article/view/503/495
dc.rightsCopyright (c) 2019 Adelina Milanova (Author)en
dc.rightshttps://creativecommons.org/licenses/by/4.0en
dc.sourceResearch Papers of UNWE; No. 5 (2019); 257-267en
dc.subjectBehavioral economyen
dc.subjectCorporate human capitalen
dc.subjectCorporate cultureen
dc.subjectA12 - Relation of Economics to Other Disciplinesen
dc.subjectA13 - Relation of Economics to Social Valuesen
dc.subjectM14 - Corporate Culture • Diversity • Social Responsibilityen
dc.subjectZ1 - Cultural Economics • Economic Sociology • Economic Anthropologyen
dc.titleCorporate Culture Through the Prism of Behavioral Economicsen
dc.typePeer-reviewed Articleen

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