Why Innovations Are Not Enough: Cultural Boundaries of Creative Destruction

cris.sourceIdoai:journals.unwe.bg:article/47
dc.creatorMisheva, Mihaelaen
dc.date2026-04-02
dc.date.accessioned2026-09-24T23:08:30Z
dc.date.available2026-09-24T23:08:30Z
dc.descriptionThis paper analyses market orientation and entrepreneurial orientation as cultural preconditions for sustained economic growth through the mechanism of creative destruction. The theoretical framework builds on the Schumpeterian tradition and endogenous growth theory, complemented by cultural models of economic behaviour. Using data from the European Social Survey (ESS), the study constructs a Market Orientation Index and an Entrepreneurial Orientation Index. The results demonstrate that entrepreneurial values are not always accompanied by social legitimacy of market competition and inequality. Bulgaria emerges as a hybrid case characterised by relatively high entrepreneurial orientation but low market orientation. The findings highlight the crucial role of cultural and institutional factors in enabling or constraining creative destruction and contribute to a better understanding of the cultural foundations of innovation-driven growth.en
dc.formatapplication/pdf
dc.identifierhttps://rp.unwe.bg/index.php/rp/article/view/47
dc.identifier10.37075/RP.2026.1.06
dc.identifier.urihttps://ds.e-dnrs.org/handle/123456789/648
dc.languagebg
dc.publisherAcademic Publishing UNWE (AP-UNWE)en
dc.relationhttps://rp.unwe.bg/index.php/rp/article/view/47/39
dc.rightsCopyright (c) 2026 Mihaela Misheva (Author)en
dc.rightshttps://creativecommons.org/licenses/by/4.0en
dc.sourceResearch Papers of UNWE; No. 1 (2026)en
dc.subjectCreative destructionen
dc.subjectMarket orientationen
dc.subjectEntrepreneurial orientationen
dc.subjectEconomic cultureen
dc.subjectESSen
dc.subjectO11 - Macroeconomic Analyses of Economic Developmenten
dc.subjectO33 - Technological Change: Choices and Consequences • Diffusion Processesen
dc.subjectZ10 - Generalen
dc.subjectD91 - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Makingen
dc.titleWhy Innovations Are Not Enough: Cultural Boundaries of Creative Destructionen
dc.typePeer-reviewed Articleen

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