Cultural Diplomacy in The Era of Global Communications: The Case of Eurovision

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cris.sourceIdoai:journals.unwe.bg:article/72
dc.creatorRosberg, Elenaen
dc.date2025-10-23
dc.date.accessioned2026-09-24T23:08:46Z
dc.date.available2026-09-24T23:08:46Z
dc.descriptionThis article examines emerging approaches in public and cultural diplomacy, focusing on their evolution in the context of globalization, digitalization, and the growing influence of social media. The primary objective is to investigate how the Eurovision Song Contest operates as a platform for contemporary cultural diplomacy, serving as a testing ground for innovative diplomatic practices within a globalized media and geopolitical landscape. The study analyzes Eurovision as a strategic tool for conveying political messages and shaping national image, highlighting its role as an arena for geopolitical discourse and the transformative impact of social media on diplomatic strategies.en
dc.formatapplication/pdf
dc.identifierhttps://rp.unwe.bg/index.php/rp/article/view/72
dc.identifier10.37075/RP.2025.4.10
dc.identifier.urihttps://ds.e-dnrs.org/handle/123456789/698
dc.languagebg
dc.publisherAcademic Publishing UNWE (AP-UNWE)en
dc.relationhttps://rp.unwe.bg/index.php/rp/article/view/72/64
dc.rightsCopyright (c) 2025 Elena Rosberg (Author)en
dc.rightshttps://creativecommons.org/licenses/by/4.0en
dc.sourceResearch Papers of UNWE; No. 4 (2025); 183-212en
dc.subjectEurovisionen
dc.subjectCultural diplomacyen
dc.subjectGlobalizationen
dc.subjectDigitalizationen
dc.subjectDiplomatic actorsen
dc.subjectZ10 - Generalen
dc.subjectF50 - Generalen
dc.subjectM31 - Marketingen
dc.subjectD74 - Conflict • Conflict Resolution • Alliances • Revolutionsen
dc.subjectO57 - Comparative Studies of Countriesen
dc.titleCultural Diplomacy in The Era of Global Communications: The Case of Eurovisionen
dc.typePeer-reviewed Articleen

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