Приложение на корпоративната социална отговорност в малките и средните предприятия : възможности и предизвикателства

Abstract

Small and medium enterprises (SMEs) possess sufficient capacity for implementation of socially responsible policies and strategies, which improve their competitiveness. SMEs have strong advantages such as flexibility, capability to develop and transfer innovations, fast reaction towards changes of environment, which gives them the possibility to integrate Corporate Social Responsibility (CSR) to their strategies. Moreover, SMEs play an important role for the local community and their local orientation grants them advantages compared to big organizations in relation to implementation of CSR activities, which positively impact the local community. Often the stakeholders and more precisely the SME employees are more interested to participate in CSR, because of their small number and close contacts with other interested parties (Jenkins, 2009).